Managing your "webscape" is the planning and care for all your internet real estate

Think of a web site like a landscape and your webmaster the landscaper. The first impression a visitor gets before they walk on to the lawn is the view from the car. This is rather like the listing in a search engine such as Google or Yahoo. When they open the door and get out of the car they are taking the first real step to get to know your property. The search listing entry is in some ways their first impression of your business before they develop a client relationship with you. In the same way that the curb appeal really matters to a prospective home buyer, the search listing and the home page appearances matter to a prospective business client. The entrance needs to be appealing, the location has to be easy to find and the front door has to look welcoming to the wary. In fact it's not just your home page but the whole of your web presence that matters. Tend it well like a fine landscape. Make sure that all the parts come together in harmony with your business giving a unified look and feel. Be proud of your business and show it by providing great "content" - stuff people will want to read about. Get them to open the car door and start walking about your internet real estate.